In 2012 Ethique started making unique formulas from their kitchen in Christchurch, New Zealand. With their knowledge of chemistry & biology Ethique wanted to create better cosmetics & they weren’t afraid to do things differently. Ethique has now outgrown the kitchen and set up in their lab. But their core guiding principle remains the same: healthy products, made with sustainable, naturally derived ingredients. Ethique was started because hair & skin care needed a shake up: simple, concentrated & sustainable products that deliver on results, without the packaging. Bars are the answer – no bottles, no harsh chemicals, just good things in high concentration. They're all about taking beauty products & making them super dense. Each bar is packed full of only good things that will work to bring out the best in your skin & hair. Why bars? Solid cosmetics have loads of benefits. They last for ages because they’re so concentrated – one bar of Ethique can last as long as five bottles of its liquid relative. And because there’s no water, Ethique doesn’t contain preservatives. ‘First do no harm’ is Ethique's priority, and they do that by making solid formulas. For Ethique, sustainability runs deep. They started making beauty products because they know they can be made better.